Mary Ellen Merrigan and associate Holly Hitzemann translate private industry experience into relevant, interactive learning opportunities for small business owners.  They have a presentation style that is chock full of content and peppered with humor.  The duo has worked together for more than two years, a fact which shows in their timing.  The following topics can be scheduled for presentation:

Finding and Marketing Your Brand
No Cost Marketing Tools
Building Customer Loyalty
Finding Customers

 

Finding and Marketing Your Brand.  The two-hour branding workshop is designed to help small business owners solidify and build their image.  It features a 12-step process.  The accompanying work sheets allow participants to begin the process of integrating the information into their company.  Finding and Marketing Your Brand has been presented to a number of groups including the SBA, Small Business Association, ABWA Express, American Business Women’s Association Express, AIBA, Albuquerque Independent Business Alliance, Exhib-it, and Duval Publications.

No Cost Marketing Tools.  This one-hour presentation puts the focus on five easy steps that business owners can take to grow their business with no or low expense.  During the fast-paced seminar, participants get more than 40 specific no cost marketing tips.  The handouts also have a resource section.  This was a featured seminar in the Smart Strategies for Small Business Series sponsored by Public Service Company of New Mexico, PNM; other groups that have heard this presentation include Women Make a Difference and WESST Corp.

Building Customer Loyalty.  While most businesses recognize that a customer-centric strategy is essential for success, few actually review and internalize the seven loyalty steps.  This training is an opportunity to do that.  The various examples that are showcased in the presentation are basic and easy to implement.  Owners derive specific loyalty programs appropriate for their business and leave with an action agenda.  Building Customer Loyalty was a featured seminar in the Smart Strategies for Small Business Series sponsored by Public Service Company of New Mexico, PNM.  It was recently presented to the Women in Communications Group.

Finding Customers.  Small Business Owners tend to run when they hear the dreaded database word.  This seminar takes a look at unique solutions that are now available and shows business owners how using these ideas can help them expand their customer base.  Finding Customers has been presented at the ESRI Roundtable in Santa Fe and was a featured seminar in the Smart Strategies for Small Business Series sponsored by Public Service Company of New Mexico, PNM.