Mary Ellen Merrigan and associate Holly Hitzemann translate private industry experience into relevant, interactive learning opportunities for small business owners.  They have a presentation style that is chock full of content and peppered with humor.  The duo has worked together for more than two years, a fact which shows in their timing.  The following topics can be scheduled for presentation.

Finding and Marketing Your Brand
The two-hour branding workshop is designed to help small business owners solidify and build their image.  It features a 12-step process. more

No Cost Marketing Tools
This one-hour presentation puts the focus on five easy steps that business owners can take to grow their business with no or low expense. more

Building Customer Loyalty
While most businesses recognize that a customer-centric strategy is essential for success, few actually review and internalize the seven loyalty steps. more

Finding Customers
Small Business Owners tend to run when they hear the dreaded database word. more

custom training

Finding and Marketing Your Brand. The two-hour branding workshop is designed to help small business owners solidify and build their image.  It features a 12-step process.  The accompanying work sheets allow participants to begin the process of integrating the information into their company.  Finding and Marketing Your Brand has been customized and presented to a number of groups including the SBA – Small Business Association, ABWA Express – American Business Women’s Association Express, AIBA, Albuquerque Independent Business Alliance, EXHIB-IT! TradeShow Marketing Experts, Duval Publications, New Mexico Spa Association, Women’s Regional Publications of America and others.

Building Brand and Buzz: Best Practice Secrets of High Response Media Kits.

When you get serious about generating publicity, you build a press kit. Like a resume, your media kit presents the best of your company, products or services, showcasing who you are, what you do, and why people care. This seminar takes the mystery out of preparation.

publishing

MARKETLINK. Using Perfect Pitch^TM, WESST Corp’s award-winning curriculum, Mary Ellen developed a 186-page instructor manual for WESST Corp’s 16-week MARKETLINK class.  WESST Corp is a non-profit that helps people start and grow businesses; MARKETLINK is their signature training program aimed at creating profits for entrepreneurs.

Mary Ellen publishes ProfitMeister, a free monthly newsletter aimed at maximizing your marketing money.

powerpoint

Mary Ellen Merrigan continues to specialize in Power Point presentations.  She has developed presentations for a number of organizations and projects.